Culture = PROFITABILITY

OUR business


what we care about.

Everything we care about can be summed up in two words: your employees. How engaged they are. How their contributions affect your business. What your business means in their lives and what their contributions mean to your business.

why we care.

Gallup reports only 31% of employees are engaged at work and 47% are planning to quit. It doesn’t take a rocket scientist to know this will affect company performance.

what we provide.

In less than 60 days, you will know your employee engagement score, how much disengagement is costing you and how to recoup lost performance and profitability. We will walk alongside of you for a year and you will get an interactive dashboard with a custom Operational Efficiency and Analysis Report like this one.

what guides us.

The Motivational Response Index®. Every single day, in every one of your employee’s jobs, there are 15 specific employee needs at play that determine job satisfaction, performance and profitability. With The Motivational Response Index®, we measure those 15 critical needs to show you what’s standing in the way of each employee engaging fully at work.

Safety

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Compensation

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Efficiency

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Training

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Work Load

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Stress Load

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Job fit

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Vision

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Advancement

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Innovation

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Empathy

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Authenticity

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Craft

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Community

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Cause

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Safety - Compensation - Efficiency - Training - Work Load - Stress Load - Job fit - Vision - Advancement - Innovation - Empathy - Authenticity - Craft - Community - Cause -

The motivational response index ®

Every single day, in every person’s job, there are 15 specific employee needs at play that determine job satisfaction, performance and profitability. We measure those 15 critical needs to show you what’s standing in the way of each employee engaging fully at work. 

behind the business


Bob Keator is concerned about the workplace. Gallup reports only 31% of employees are engaged at work, and nearly half are planning to quit in six months. With 46% of companies’ gross labor budgets depending on employee engagement, companies need a new way to measure culture against profitability like never before.

With over 40 years of corporate experience spanning operations improvement, change management, sales, and marketing, Bob uses The Culture MRI® to provide companies with a fast and easy framework to understand how employee engagement affects business success.

“In times of uncertainty, employee engagement is the fuel that propels us forward, fostering resilience, innovation, and unity.  it's the heartbeat of organizational success.”
- R. Keator

Robert Keator

President

  • "Bob combines a deep understanding of his subject matter, a high degree of empathy, and true insight, driven by a sincere desire to serve and solve problems. Bob can see the path to success while others are stuck. His genuine curiosity also enables him to connect with, engage, and empower a broad set of people. This enables him to build consensus in complicated situations."

  • "Talent is everything to our company and The Culture MRI® is an important part of our talent strategy."